Episode 22: Victoria Watts, "The Touch Tags allow you the freedom to add them to your favorite product at home and make it instantly identifiable."
Description
Victoria Watts is a disability rights activist, entrepreneur and mother. When her youngest son, Cyrus, was born visually impaired, Victoria had just launched her own product line, VictoriaLand Beauty. After realizing that those with blindness or vision impairments have no way of easily identifying consumer product packaging, she launched the CyR.U.S. System of Raised Universal Symbols, a proprietary tactile recognition system comprised of a set of raised trademarked symbols, making packaging accessible with a simple touch. Recently, Victoria launched her newest invention, Touch Tags, which are categorized by product type and can be placed on any product at home. Victoria is on a mission to make accessible packaging the norm rather than the exception and we could not be more supportive of her mission.




